2 in 5 Americans did not read a single book in 2025

Thesis Direction

Accumulating structural pressure on existing market participants suggests asymmetric positioning opportunity as capital flows redirect toward emerging infrastructure layers and adjacent service providers.

Research Questions

• Which incumbents face the most concentrated margin compression from this shift?
• What is the realistic timeline for regulatory clarity in the affected segments?
• How are institutional allocators currently positioned relative to this theme?

Candidate Tickers

• ACME (Acme Holdings Corp)

  Primary beneficiary of structural demand shift with expanding addressable market.

• XMPL (Example Industries)

  Infrastructure provider with significant operating leverage to increased adoption.